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NEWBERRY – The Florida Department of Economic Opportunity (DEO) announced that the City of Newberry has been chosen as one of four communities participating in the pilot program for the Competitive Florida Partnership, a new rural community development initiative.

The City of Newberry, the City of Port St. Joe, the City of White Springs and Desoto County were the first four rural communities chosen to participate in the program.

The Competitive Florida Partnership focuses on improving local economic development activities, particularly in the rural areas of Florida. The DEO will assist Newberry in creating a strategic economic development plan that is tailored to the community’s unique character and vision.

One facet of the program will be to create a community asset inventory that will be available to local businesses wishing to expand, as well as potential businesses interested in moving to Newberry.

Governor Rick Scott praised the program.

“The Competitive Florida Partnership provides our rural communities with the tools they need to work together and encourage economic development throughout the state,” he said. “Port St. Joe, the City of Newberry, the City of White Springs and Desoto County should be congratulated for being the first communities to participate in this program, and for their commitment to creating jobs and opportunities for Florida families.”

The Competitive Florida Program will help Newberry to market the community’s local assets and to set realistic goals for advancing the city’s economic development vision. The program will help Newberry develop an economic development strategy that promotes partnerships, community design and a vibrant local economy.

Asset-based economic development is a bottom-up approach that focuses on developing and promoting existing local resources, such as the available workforce, buildings and land, public infrastructure, transportation networks, education, political advocacy and civic organizations to strengthen the local economy.

This approach focuses on leveraging a rural community’s assets and economic advantages into sustainable economic growth and prosperity.

The DEO will work with Newberry to identify and market these assets and facilitate promotional opportunities to bring economic development to their community.  

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