As an active member of the Alachua community and former financial advisor through Edward Jones, Jay Murray is introducing Covenant Wealth Management to a town that has always welcomed him with open arms.
Describing Alachua as the “good life community,” Murray began Covenant Wealth Management as an avenue to showcase his dedication and skill set in the financial field in a community about which he cares deeply.
The name itself is a reflection of Murray and partner Elio Chiarelli Jr.’s values.
“It is an unbreakable bond,” Chiarelli said. “Covenant reflects the nature of our relationship with the client; it shows we will not waiver from our own personal values.”
Murray believes that in the financial field, there is a learning process that occurs when going through difficult financial times. Through Covenant, Murray and Chiarelli believe they are able to provide a more personalized and local relationship then big firms.
“Not every investment is appropriate for everyone,” said Murray.
“Covenant Wealth Management puts the client first and foremost; we show our concerns, cares, values and understanding of who they are through different types of investments.”
Murray knew stepping away from Edward Jones and starting a business was a big move, but he weighed two main factors in his decision.
“It had to be better for my family; I am a husband and a father first. And it had to be better for my clients. The decision was easy, but still a tremendous amount of work.”
Chiarelli and Murray also knew location was important.
Located in Progress Park, Covenant Wealth Management is surrounded by nothing but progress, with neighboring RTI Biologics and Santa Fe College.
The twosome want to dispel the myth that while individuals go to local doctors, attorneys and other specialists, financial advice has to come from a big business.
“We are excited about the opportunity to serve Alachua,” Murray said. “Covenant is a world class financial institution with a small town touch.”
Thursday evening, Chiarelli and Murray open their doors to the community, as the Alachua Chamber of Commerce welcomes the new business. The partners want Alachua residents to not only see the facility, ask questions and look at Covenant Wealth Management’s capabilities, but understand why Alachua will always be home.
“While we have clients throughout the state,” Murray said, “Our heart is in Alachua.”










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