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ELLEN BOUKARI/Alachua County Today

Kevin Crowder of Redevelopment Management Associates (RMA) explains key points of his firm's preliminary market study and strategy for boosting economic activity in Alachua's downtown and historic district.

ALACHUA – According to an economic research firm retained by the City of Alachua, the lynchpin to boosting economic activity in Alachua’s downtown area comes down to five factors: recognizing what should be preserved, enhanced, promoted, invested in and capitalized upon.

Preliminary recommendations were offered by Redevelopment Management Associates (RMA) at a public workshop held Monday, June 13 in Alachua City Hall. RMA is the consulting firm retained by the City of Alachua to conduct a market study and economic development plan for the downtown area. An initial workshop was held in January to discuss the need to boost the downtown and how that could be accomplished.

Some of the issues raised at the January workshop included possible ways that traffic along U.S. 441 could be directed to the business district in downtown Alachua; the creation of adequate parking; better signage; how to maintain foot traffic on Sundays when some stores are closed; removing stop signs on Main Street; modifications to city codes to encourage shorter business startup times; and ways to help keep retail buildings from being rented out as office space. Additional issues and suggestions were submitted through the survey process as well.

Since that initial workshop, RMA sought public input through surveys of downtown business owners and property owners to gain insights into existing conditions and ways to improve the business climate throughout the city and downtown for inclusion in an economic development plan. The firm conducted additional market research and analysis to arrive at the recommendations.

The mid-afternoon meeting, which was held in the commission chambers, was attended by more than 50 individuals representing business and property owners in the downtown area as well as longtime residents interested in the future plans for the area.

RMA’s Director of Economic Development Kevin Crowder presented preliminary findings of the marketing study and a draft economic development plan to the Alachua City Commission.

Suggestions included branding downtown Alachua to give it an easily recognizable identity, attracting a business class hotel, attracting residential investment, enhancing the residential quality of life and responsiveness to businesses and investors.

Suggested opportunities included preservation of the area’s unique character, such as its authenticity of historical buildings and venues. Other recommendations included enhancing relationships with major businesses in the city, investing in recreation complexes and in the entrances to the city and providing incentives for targeted uses in the downtown area.

RMA offered a number of areas that could be invested in that would improve the downtown area’s competitiveness. These investments include a downtown coordinator position, a marketing and branding initiative, a façade improvement program, directional and wayfinding signage, street lighting, additional streetscape and landscape improvements.

Promoting downtown events was also a key finding of ways to bring the community to the downtown area through ways such as music, arts, storytelling, and historic awareness events.

After the conclusion of the presentation, city commissioners as well as some audience members offered their comments about the direction of the downtown and their ideas as well.

The next step in the process is for RMA to incorporate suggestions made Monday into the final market study and action plan, including strategies to accomplish the recommendations, for presentation at the July 11th scheduled commission meeting.

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