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Dorothy looks out the window as the house drops on the bad witch. This colorful display was sponsored by The Music Junction. (Today photo/RAY CARSON)

ALACHUA – Main Street Alachua has been occupied by scarecrows – they stand in front of many of the stores – and the City of Alachua has even designated the street as Scarecrow Row. But even though Halloween is right around the corner, there is no reason for concern over the sudden appearance of so many scarecrows.

For 14 years, the Alachua Chamber of Commerce has hosted an event where businesses on Main Street and other local business sponsors have decorated Main Street in celebration of Halloween. This year the theme was based around scarecrows and the Wizard of Oz.

Each business on Main Street has the opportunity to decorate one of the light pole locations with a scene based on the Wizard of Oz story. They can either “purchase” a pole at $25 per pole or $75 for the pole and their name on the poster. They can also partner with a corporate business sponsor. The sponsors purchase a pole for $300, which also includes their business name on the banner at each end of Main Street. The money raised goes toward programs and events hosted by the Chamber of Commerce to help promote business on Main Street and provide services and facilities to the community, including events like the Trick or Treat on Main Street and the Christmas Parade. Funds raised by the Chamber of Commerce have also been used to make improvements at Alachua's Hal Brady Recreation Center Complex including the recent addition of a electronic scoreboard.

The Alachua Chamber of Commerce sponsors events to raise public awareness of local businesses downtown, bring more tourist and consumers to the area, and create a sense of community and partnership within the local businesses. Events like the Scarecrow Row allow the businesses to advertise and increase their customer base. They also have the support of a number of corporate businesses located within the community that are members of the Chamber. A comprehensive list of the Chambers members can be found at Alachua.com.

But events like the Scarecrow Row and Christmas Parade are not just about business and marketing. They are about the community and creating a friendly environment for all the citizens of Alachua. According to a Chamber spokesperson, it’s about giving back to the community. “These events offer a place for the public to come out and enjoy free activities. The Trick or Treat on Main Street offers a safe alternative for our kids to celebrate Halloween in a specific well lit and safe location. Businesses give out candy for the kids and it helps build a sense of the small town community, she said.

Music Junction owner Leon Barrows agrees. He designed and built a scarecrow scene in front of his business as did 30 other businesses. “To me it's not so much about promoting my business; I did it for the fun of it and to participate with the other businesses on Main Street. There is a real sense of family among the businesses here and the Scarecrow Row gives us an opportunity to work together as a community.” Barrows said.

Each participating business has designed and constructed their own display, and prizes, as well as plaques will be presented for first second and third place at the Trick or Treat on Main Street event on Oct. 31. The scarecrows will be up for the entire month of October for the pubic to view. So come wander down Main Street, currently known as Scarecrow Row to view the creative talents of local businesses.

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